Applegreen goes...green with 100% recyclable cups in all stores
One of Ireland’s leading forecourt retailers, Applegreen has confirmed that, from July, the brand will replace all non-recyclable single-use cups in stores with a new 100% recyclable cup called reCUP®.
Applegreen has partnered with reCUP® to introduce the first commercially available paper cup that uses Earth Coating, a fully recyclable lining engineered to be processed easily through traditional paper recycling equipment and to be recycled into new paper products. Both the cup and the lid can be added to your regular recycling bin at home or at work, so customers can enjoy the best coffee on the road safe in the knowledge that they can recycle it, once they reach their office, home or nearest recycling bin!
Speaking at announcement today Conor Lucey Head of Operations at Applegreen Plc commented “At Applegreen we are extremely passionate about reducing our impact on the environment. Every day in Ireland, approximately 2 million paper coffee cups are being diverted to landfills because the interior plastic coating makes them very difficult to recycle. We are delighted to be able to make the switch and play our part in reducing non-recyclable waste.”
This isn't the first move Applegreen has taken towards sustainability. The brand, which was founded 26 years ago, has been actively working through the years on recycling and waste minimisation through the use of ‘green’ suppliers, sustainable materials, bio-diversity, energy management and water efficiency.